30 September 2014
South African fashion production company, Group of Creatives, has been appointed as the official production and creative direction company for South African Menswear Week 2015. Following discussions with some of South Africa’s leading fashion producers, SAMW’s Ryan Beswick announced the appointment earlier today.
“The appointment of Group of Creatives was a natural match for South African Menswear Week” explained Beswick. “As we continue to push what the South African fashion industry should expect from fashion weeks, and look closely to leading international events such as London Collections Men, their experience on that platform, combined with their fresh thinking and unique approach to getting the job done, meant that we just had to use them”.
Cape Town based Group of Creatives is best known for tight, clean, fuss-free production of fashion shows. Their work during the 2014 year spans from London to Zimbabwe and includes production of specialist shows in interesting places such as OR Tambo International Airport and even the Parliament of South Africa. However their experience in developing and managing the entire production process in-house was the draw card for SA Menswear Week. Jen Deiner, head producer for Group of Creatives said, “we’re naturally very excited as this is an entirely new kind of platform within Africa. Our experience at the men’s shows in London, combined with our new production systems will hopefully put SA Menswear Week light years ahead of existing platforms within South Africa.” She went on to add “the fact that we’re able to work from the ground up, and really being given the freedom to execute on a macro level will ensure that the shows are not only world class with tight choreography, music and sets, but that the days can seamlessly flow and also blend into the event look and feel”.
For more information on Group of Creatives:
Visit their website at http://www.grpcr8.com or email Jen Deiner on jen AT grpcr8 DOT com
Group of Creatives will creatively direct, produce and oversee the entire direction of SA Menswear Week 2015 SS and AW.