SA MENSWEAR WEEK and WEEK OF FASHION returns for the final 2022 instalment, and will feature more than 36 designers and 20 emerging and young designers across the Menswear and Womenswear spaces. This is SA Menswear Week’s 15th season and it continues to discover new talent and build established brands, attracting a large contingent of designers from across South Africa for this season.
Week of Fashion continues to position itself as a rising platform to bring together multiple areas of fashion design by grouping efforts to drive broader discussion and awareness of the Fashion Design industry. Separating the fashion design side from being shoved into the “textile industry” or “fashion retailers” box and losing the impact of being able to promote pure, fashion design labels and brands. By focussing attention on the fashion designers, and by welcoming South Africa’s biggest textile and sourcing Expo, allfashion sourcing, to take place alongside it during the 3 days of shows, including initiatives for students, followers of fashion and media, and hosting the Bokeh Fashion Film Festival 2022 finalists screenings on Thursday and Friday, with fashion talks on Friday afternoon, both of which is open to the public, Week of Fashion aims to reach the broadest audience possible. And of course, promote local, sustainable design businesses.
SA Menswear Week organisers continue to seek out unused, and interesting venues, and will be hosting Week of Fashion at the new Wonderland Film Studios in Cape Town. A great intersection of fashion, art, film and music, the dynamic space is allowing production of this season’s shows to be immersive, experiential and really allowing the audience to connect with each brand.
Further exciting developments include the showcasing of the Young Designer Competition where 11 of SA’s top graduates are competing for the chance to win a cash prize, and trip to Paris to showcase at TexWorld Paris. The Foschini Group’s RedBat is also showcasing the finalists and winners from their RedBat Posse competition where students recycled dead stock clothing into new and fashionable pieces.
All in all, SA Menswear Week and the Week of Fashion platforms aim to provide designers with a free, credible and supportive channel to promote and grow their brands. A passion project of Group of Creatives, Africa’s leading fashion production company, the objective of educating South African consumers to the availability of local design continues. And this September 29th to October the 1st, we welcome all followers of fashion to come and experience the fashion design industry from multiple angles. The collaborative nature of Week of Fashion is just starting, and we want you to be part of the journey.