SA Menswear Week Development

11 March 2013

FOR IMMEDIATE RELEASE

SOUTH AFRICAN MENSWEAR WEEK BORN

STARTS

The South African menswear landscape is changing rapidly, in line with international trends that show men are spending more on their appearance in the fashion, beauty and grooming markets despite stagnating and slowing growth in the ladies market segments.   International menswear weeks and collections have gained traction and are growing at exponential rates.

Circuit Brands has registered and developed the South African Menswear Collections to develop, nurture and promote the South African (and African) menwear fashion designers and labels.  This platform will be unique on the continent, and bring a new, streamlined approach to the “fashion week” concept with world class production, staging and promotion of designers taking part.

The South African Menswear Week has appointed Group of Creatives to handle all creative, technical and show production aspects for the week.  GRP/cr8/ is best known for their work on London Fashion Week shows, and also for producing fashion shows across Africa.  Jennifer Deiner, head producer at GRP/cr8/ says “It’s an honour to be involved with such an initiative, we’ve already started on the conceptualisation of a new way of showing fashion, and hope to raise the standards that South African show-goers are used to.”

Suppliers such as Public Relations, Technical, Photography and Event Logistics are being appointed and will be announced in the upcoming weeks.

The first South African Menswear Week will take place in Cape Town in early 2015 for the Spring / Summer collections, and Autumn / Winter collections will be held at the end of June 2015.

ENDS