For immediate release
15 April 2015
SECOND SOUTH AFRICAN MENSWEAR WEEK
TO TAKE PLACE IN CAPE TOWN DURING JULY.
The second South African Menswear Week (SAMW) will take place in Cape Town, South Africa over four days from Wednesday, 01 July to Saturday, 04 July 2015. Following from the hugely successful inaugural event held at the beginning of February 2015 at the V&A Waterfront, the second event looks to build on the foundations of the first. SAMW is the only men’s focussed fashion platform in Africa, showcasing four days of menswear on the runway. This second event features even more collections, showcasing the best of over 25 leading and most sought after menswear designers in Africa.
SAMW is a biannual event, with this second installment taking place in July to showcase the Spring/Summer (SS16) collections. SAMW was initiated to celebrate the creative and commercial importance of South Africa and Africa’s menswear industry. The February collections were considered a ground breaking event within South Africa’s fashion industry, firmly establishing the platform as the go-to, must show fashion week platform in Africa for menswear designers.
The line-up for the fashion showcase in July 2015 will host an impressive list of South African and African men’s fashion designers, ranging from emerging talent, to the up-and-coming, and the more established designers. Whilst the majority of February’s designers have signed up to showcase their new collections, there are numerous new and established big names joining the schedule for July. The full schedule of designers will be announced on 01 June 2015. Join SAMW and be the first to witness fashion forward trends, fresh designers and the launch of new collections.
The SAMW will work alongside the designers to develop business and profiling opportunities. This platform provides African talent to build brands and labels, increase exposure, which supports sales and assists in expanding business by creating job employment. A focussed marketing platform designed to create and build awareness and demand for designers taking part, SAMW aims to create the next generation of menswear designers.
Owner and founder of SA Menswear Week, Ryan Beswick said “We’re building on the success of the February collections, aiming to improve on all areas and develop the next level of African fashion week event. Taking international best practice and combining it with what works for designers and the industry locally, we must retain our focus on a sound business case, with marketing and promotion opportunities for designers to take their brands to the next level”.
FOR MORE INFORMATION, PLEASE CONTACT:
Stephanie Goncalves +27.21.422.2342
About South African Menswear Week:
South African Menswear Week is the only dedicated men’s fashion platform in Africa. Focussed solely on menswear designers and accessories, SAMW showcases the leading menswear designers twice annually. The next week is taking place in Cape Town, South Africa during 01 to 04 July 2015. Menswear is the biggest growth area in fashion, and SAMW is perfectly situated to develop and grow the sector by providing a world-class platform for designers to develop their brands. Over 28 of South Africa and Africa’s top menswear labels will showcase over 4 days in February.
All designers and creatives are available for interviews.
Imagery available at: http://ramp.sdr.co.za/1502SAMW/ of the February collections in high-res.
Tickets are available on WebTickets (www.webtickets.co.za) for selected shows from June 2015
Media accreditation opens 01 June 2015. Please register on the SAMW website – http://www.menswearweek.co.za